Will AI replace Public Relations Specialists?
AI can do 100% of the work Public Relations Specialists do at least twice as fast. People already use it for 7 of their 18 tasks, while 11 more are ready but barely used so far.
AI is already doing this7 · 53% of time
People already use AI for these tasks in real work, based on Anthropic's analysis of how Claude is used.
- Write press releases or other media communications to promote clients.Mostly assisted14% of time
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.Mostly automated9% of time
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.Mostly automated9% of time
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.Mostly automated8% of time
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.Mostly assisted6% of time
- Coach client representatives in effective communication with the public or with employees.Mostly assisted4% of time
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.Mostly automated4% of time
AI could do this next11 · 47% of time
AI can speed these up by at least half, but real use has not caught up yet. These are next in line.
- Post and update content on the company's Web site and social media outlets.14% of time
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.9% of time
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.6% of time
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.6% of time
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.3% of time
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.3% of time
- Prepare or deliver speeches to further public relations objectives.1% of time
- Purchase advertising space or time as required to promote client's product or agenda.1% of time
- Coordinate public responses to environmental management incidents or conflicts.1% of time
- Develop marketing campaigns for environmental technologies or services.1% of time
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.1% of time
Still needs a person0 · 0% of time
No real AI use, no proven AI speedup and no robot that can do it yet. This is the part of the job to build on.
- Every task in this job is touched by AI or robots in some way.
Your week is not the average
Describe what you actually do and get a personal report: your own tasks, what AI can already do, what stays yours and a 90 day plan.
What this means
AI can already do almost all of this work at least twice as fast. People in this job already use it heavily. Expect the role to shift toward deciding what to do, checking AI's work and owning the result.
What to do next
- Do the 7 tasks AI is already handling with AI yourself. Your peers already are, and it is quickly becoming the baseline.
- Get ahead on the 11 tasks AI could do next. These move as tools improve, so learning them early pays off.
Related jobs
Get the weekly brief
One short email a week on how AI is changing work, including jobs like this one.